Since 1998, Sephora has been an industry leading champion of diversity, inclusivity, and empowerment in the U.S. With this rebranding we will introduce a stunning dynamic design that promotes the power of identity
For Sephora the world would be a better place if the current digital climate didn’t limit self expression
For the expressive and inspired. [target]
Sephora is a visionary leader that inspires young people to step out of their comfort zone. [insight]
Sephora allows you to be who you want and feel out of the ordinary.
[competitive frame]
We cater to everyone with our variety of products and prioritize their experience. [point of difference]
We provide a unique adventure, where there are no limits to self expression. [target’s goal]
Adventurous - We are willing to take risks and step out of the comfort zone
Unique - We provide a personal experience like no other would
Empathetic - We provide a deeper understanding and connection
Free - We never show hesitation
An set of Instagram videos promoting the Cosmetics and Nails section of Sephora. These are a part of a series of short, fun videos that use a stop motion style to communicate Sephora's new system. Using a combination of bold imagery and quick cuts, the goal was to show people that the world of beauty is limitless and that they are encouraged to explore.
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This project showed me the importance of creating a dynamic brand. Throughout that process I was constantly thinking about how we could connect back to our consumer base with every aspect of the brand.
I learned that sometimes great intentions can make for great design.
